The most innovative, forward-thinking and disruptive brands in the world understand the fundamental psychologies that need nurturing to allow innovation space to breathe. The need to get ‘out of the office’ without leaving the office.
We feel staff should be encouraged to have their own name for their favourite ‘corner’ of the office. Somewhere to meditate, debate an idea or share a challenge. Away from it all but in the midst of everything. The bold clean lines of ‘shack’ define space and clearly suggest a ‘roof over your head’, inviting you to leave one space and enter another.
Renowned designer Paul Smith has his own purpose made shed / office to retire to for inspiration.
